Main areas of focus: Implementing marketing strategies in targeted locations to boost brand awareness and engagement.
Location: Remote - Texas only.
Eligibility: Toys for Texans is fully in-person and hires from all Texas cities. At this time, we are only considering candidates who are eligible to work in the United States. Applicants must be age 14 - 22.
JOB HIGHLIGHT
As the Field Marketing Officer, your role is crucial in executing localized marketing campaigns and events. By understanding local demographics and preferences, you will expand the organization's reach and strengthen community connections.
JOB SUMMARY
The Field Marketing Officer is an essential member of the marketing department, responsible for executing marketing activities on the ground. By understanding local audiences and tailoring marketing strategies to specific regions, you will contribute to expanding the organization's reach and impact.
YOU'LL BE RESPONSIBLE FOR . . .
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Developing and implementing field marketing plans aligned with the overall marketing strategy.
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Conducting market research to understand local demographics, preferences, and trends.
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Organizing and executing marketing events, promotions, and activations in specific locations.
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Collaborating with regional teams to ensure marketing materials and campaigns are locally relevant.
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Collecting and analyzing data on the effectiveness of field marketing efforts.
YOU MUST HAVE . . .
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Proven experience in field marketing or event marketing.
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Excellent project management skills to plan and execute marketing initiatives.
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Strong communication and interpersonal abilities to engage with local communities.
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Creative thinking and problem-solving skills to adapt marketing strategies for different regions.
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Analytical skills to measure the impact and ROI of field marketing activities.
IT’S AN ADDED PLUS IF YOU HAVE:
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Knowledge of digital marketing and social media to complement field marketing efforts.
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Experience in coordinating experiential marketing activities and brand activations.
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Familiarity with outdoor advertising and local media channels.
YOU'LL BE SUCCESSFUL IF . . .
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You excel in executing marketing campaigns that resonate with local audiences.
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Your ability to understand and connect with diverse communities enhances the organization's brand image.
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You leverage data and insights to optimize field marketing strategies and target the right audiences.
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Your creativity and resourcefulness result in innovative marketing activations.
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Your field marketing efforts contribute to increased brand awareness and audience engagement.
ORGANIZATIONAL OVERVIEW
At Toys for Texans, we believe that toys change everything – and it's our team's mission to bring it to life.
At Toys for Texans, we value every background, identity, and experience. We believe that a diverse team, informed by different cultures and perspectives, makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity, inclusion, belonging, and equality in everything we do.